Helemaal koekoek.

Gisteren lag dus de Balmain X H&M-collectie in de winkel en de mensen werd gék. GEK! 

Geduw, getrek, hysterisch rennende klanten... Ontwerper Olivier Rousteing
moet iets heel goed hebben gedaan met zijn #balmainarmy dat zich er dit
soort praktijken voltrokken in H&M-winkels wereldwijd. 

Hier een selectie absurde filmpjes van hoe shoppers omgingen met #balmainia gisteren. 

1) Vooral het bijschrift: 'How to make millions of dollars in one day. I respect the hustle.' 

How to make millions of dollars in one day. I respect the hustle #hmbalmaination #hm @olivier_rousteing
Een video die is geplaatst door Kaysha (@kaysha2201) op 5 Nov 2015 om 7:21 PST

2) Sprintje trekken in Dubai

Madness
at H&M Balmain, Dubai mall #hmxbalmain #HMBALMAINATION #balmain
#trend #style #fashion #love #beauty #instahub #instastyle #instalook
#instacool #instalike #instamood #instalove #instabeauty
#instafashion#dubaimall

Een video die is geplaatst door DIVA Magazine - Pakistan (@divamagazinepakistan) op 5 Nov 2015 om 7:15 PST

3) Ondertussen in Londen...

ต่อ
คิวกัน 20ชม. นะค่ะ ตำรวจก้เอาไม่อยู่ กว่าจะได้ของมา
เหนื่อยแล้วเหนื่อยอีก // 20 hours of queuing #getcrazyinlondon
#balmainationlondon #balmaination#hmxbalmain#hmbalmaination

Een video die is geplaatst door NOT IN THE MOOD OFFICIAL (@not.inthemood) op 5 Nov 2015 om 6:50 PST

4) Pakken wat je pakken kan!

The
"luxury market" has always benefited from selling lower ticket items in
bulk over their flagship products... (Porsche sells waaaay more
#Cayenne than #911gt2, #Burberry sells way more scarves and gloves than
prorsum bespoke, #Hermes sells more belts than birkins etc). What's
interesting is the concept of what luxury really is... I think an aspect
of luxury is the exclusivity that comes with having a fine tailored
good that has taken weeks, months, sometimes years to make. These
products might not be readily available, might not come in your size,
and usually personalized. I feel (this is my opinion) that when you are
trying to capitalize on selling to the masses, you're no longer the
purveyors of luxury/exclusivity you're selling a name. I'm all for free
market and people should be able to do what they please with their
money, as should companies be able to decide what to bring to market.
But (at least with higher end goods) I would hope the craftsmanship that
goes into a bespoke trench coat from Burberry, for example, is not
sacrificed if the brand was to start licensing its name to #tjmaxx....
If the quality did drop below a certain standard I wouldn't be able to
associate that brand with superior craftsmanship anymore. But anyway
this is a long rant. It's going to be cool to see all the tasseled up
Michael Jackson zombie clones rocking #hmbalmaination for a couple of
months. #brandomthoughts

Een video die is geplaatst door Flynupe84 (@brandom416) op 5 Nov 2015 om 7:36 PST

(Dit artikel verscheen eerder op ELLE.nl)